June 20, 2012 | by Andrew Kameka
The Amazon Android Appstore is going international according to a new announcement made on the Appstore developer blog. Amazon confirms that developers can begin developers can begin submitting apps for distribution in five European countries in anticipation of the Appstore becoming available later this summer.
The United Kingdom, France, Germany, Italy, and Spain will be the first nations outside of the U.S. to gain official support for the Amazon Appstore. More unnamed countries will gain support in the “near future” according to the post. That will make the Amazon’s Google Play challenger, which first debuted in March 2011, finally available to international users. The store was previously available only in the U.S. unless someone employed a workaround.
Today’s announcement isn’t that big of a deal at first glance when you consider that there are few – if any – apps in the Appstore that someone cannot already find in Google Play. But this will be a welcome change for people who were jealous of the Free App of the Day promotion that makes one premium app available at no cost. The quality of FAOTD promotions has declined in recent months, but it’s better to decide not to download an app than to be told you can’t have it.
International expansion of the Appstore also makes it very plausible that Amazon will release the next Kindle Fire this holiday season and make it available outside of the U.S. The Appstore was released to shore-up app offerings months ahead of the Fire going on sale, so it wouldn’t be much of a leap to think that strategy might be at play in the decision to deliver more apps to international users.