May 8, 2012 | by Andrew Kameka
Google may have slacked on its Android Developer’s Challenge, but Samsung isn’t messing around with encouraging developers to design high-quality Android apps. The company already held an S Pen dev challenge that wrapped a few weeks ago, and it’s already hosting another competition that will reward more 80 developers with a total of $4,080,000 in cash prizes.
The Samsung Smart App Challenge 2012 seeks Android developers to create great apps for the Galaxy Tab and Galaxy Note devices in its Samsung Apps store. From now until September 30, 2012, Samsung will accept entries into its store and track which apps perform the best. Developers of the top 30 games and 30 non-games will be awarded cash prizes ranging from 30,000 to 200,000 depending on their placement in the competition. Prizes will also be awards to the best apps using Samsung’s S-Pen SDK, the developer toolset that adds more stylus functionality to apps.
Aside from the cash, developers will also get marketing benefits in Samsung app store promotions, social media sites, television and print advertisements, and at Samsung-sponsored events. Being selected as one of the winners will put serious cash in a developer’s pocket, and increase name recognition. Full details on the competition are available here.
Why exactly is Samsung throwing around all of this cash? Well, we’ve said time and time again that specs might sell a device but apps are what keep from returning it or switching to the competition when they upgrade. Samsung wants a stronger app ecosystem, and it’s probably not seeing as much traction as it would like to have for S-Pen or Galaxy-targeted apps. The Smart App Challenge encourages development and will swell the ranks of the app store under Samsung’s control. That strategy helped Amazon keep Kindle Fire buyers happy, and it might work for Samsung as well.
via The Verge