April 10, 2012 | by Andrew Kameka
Amazon has just announced that the Amazon Appstore for Android now supports in-app purchasing for all developers who wish to implement that option into their apps.
Amazon recently began a testing program that included a select group of invited developers who made in-app purchases an option for users. That meant it was easier for people playing Glu Mobile games to purchase weapons and clothing upgrades, and readers of the New York Post could easily subscribe to the newspaper, take a trial, or auto-renew their subscription. Today’s announcement. Today’s announcement opens the door for more developers to set-up the system, and more customers who will use it.
Anyone who has used Amazon’s 1-click purchasing to buy physical or digital items will feel right at home in the new system, which follows much of the same conventions. The on-file payment options are used, a user taps on the item, and the purchase goes through.
This will ease the process for U.S. customers who use the Appstore to make Kindle Fire purchases or install apps on their phone that follow the freemium model of giving the game away for free but charging for extras and upgrades. We’ve seen in a questionable Flurry Analytics report that this has proven a lucrative strategy for Android developers, so I would expect more developers to sign-up soon.
Here’s a promo video talking about why developers should be interested in the Amazon Appstore IAP API. More information is available here.