Android News

ZTE joins the quad-core craze with the new 4.3-inch Era smartphone

February 27, 2012 | by Adrian Diaconescu

Android News, Android Phones


With all our attention concentrated on Asus’ MWC press conference, we were just about to miss probably the most exciting announcement of today in Barcelona.

Even though it doesn’t have Asus’ or Samsung’s name and fame in Europe or in the US, ZTE might well become one of the technology players to watch in 2012. The Chinese company has just unveiled its first quad-core smartphone and, by the looks of it, it’s a winner.

The ZTE Era (love the name, by the way!) sports a 4.3-inch qHD screen with 960 x 540 pixels resolution and is set to blow your mind with its raw power. The handheld will feature an Nvidia Tegra 3 quad-core processor clocked at 1.3 GHz and 1 GB of RAM, which will probably make it a great choice for heavy gaming and multimedia playing.

On the back of the sleek and elegant device, there’s an 8-megapixel camera capable of capturing 1080p video clips, while in terms of connectivity you get all the things you could need and more, including WiFi, Bluetooth 3.0, HSPA+, UMA support and DLNA.

And because we have mentioned this guy’s elegance and sleek form, let’s not forget to say that the Era will only measure 7.8 mm (0.3 inches) in depth. In terms of software, the 4.3-incher will run Android 4.0 Ice Cream Sandwich out of the box, as his tech specs ‘’require’’ in order to run smoothly.

If I were to point towards a detail about the Era that I’m not very crazy about, that would be the 8 GB on-board memory, but on the other hand there’s a microSD card slot which allows you to expand the storage space depending on your needs.

The ZTE Era will hit Europe and China in the second half of 2012, but for the time being we know nothing about an exact release date or the smartphone’s future price. Also, the manufacturers have been reluctant in announcing the gadget’s US release, but in my view this 4.3-incher will most definitely see the light of day in the land of the free and the home of the brave sometimes soon.