Android News

2011 holidays ”the best ever” for Amazon as the Kindle Fire continues to be their top-seller

December 29, 2011 | by Adrian Diaconescu

Android News, Tablets

Amazon Kindle Fire

According to an official statement released just hours ago, Amazon has enjoyed the best holiday season in their history, mostly due to the success of the Kindle Fire tablet.

The Fire, along with its ‘’siblings’’, the Kindle Touch, Kindle Keyboard and classic Kindle, have reached and exceeded a million unit sales per week throughout December. The 7-inch Android-based slate has been Amazon’s best-seller, with the Kindle Touch following suit, but unfortunately the US-based multinational electronic company has been reluctant, as usual, in releasing the exact sales numbers for each device.

One thing is clear nevertheless and that is ‘’the Fire is the best-selling, most gifted, and most wished for product available on Amazon.com’’ ever since its official release 13 weeks ago. The Kindle line-up has also been the best-selling product on Amazon.co.uk, Amazon.de, Amazon.fr, Amazon.es and Amazon.it this holiday season, but, as some of you might already know, the Fire hasn’t been able to win the best-selling title on either of these websites, being still only available in the United States.

The Amazon Kindle Fire, for those of you who are not familiar with it (I know, it’s hard to believe, but there might still be someone who hasn’t heard of it), is a 7-inch tablet that has rocked the technology market with its unbelievably low price. Available for just 200 bucks, the Fire runs a modified version of the Android OS and is powered by a 1 GHz dual-core processor. While not being as snappy or strong as some of the high-end 10-inch slates nowadays, the Kindle Fire has made quite an impression with its quality-price ratio, but has also attracted a large audience due to its rich catalog of multimedia apps.

Getting back to the Amazon press release in question, let’s also notice a couple of other important successes for the American electronics giant. First of all, two of the best-selling four Kindle books in 2011 were published independently by their authors using Kindle Direct Publishing and secondly, it seems that gifting of Kindle books was up 175 percent between this Black Friday and Christmas Day compared to the same period last year.

I myself would have been more interested in the actual Fire sales numbers this past couple of weeks, but I guess we’ll have to wonder and speculate rather than know…

Businesswire.com