August 9, 2011 | by Charles West
Payment processing company Heartland Payment Systems, has just launched a system to allow merchants to accept payments through smartphones and tablets, which effectively challenges both Square and Verifone’s Android apps. Heartland’s system is called Mobulye, and much like its competition, it includes an Android application and an encrypting reader that plugs into the device’s headphone jack for the use of credit card swiping.
There’s a lot of competition from not just Square and Verifone, but Google Wallet. So in an effort to slightly bypass its competitors, Heartland plans to focus more on the merchant side of things. Mobulye is ideal for merchants who face large lines and have a limited number of checkout counters. Just think about all the times you went to a local store and you had to wait for some obscene amount of time to buy a soda, Heartland plans to cure that problem.
The way the company plans to cure such a problem is by allowing employees to pick up one of the systems and begin processing purchases for customers in line. The merchant can then email the receipt to the customer once it processes the transaction. Heartland plans to get its system up and running on its own without any partners. I don’t know about you, but faster checkouts sounds like a breath of fresh air to me.
Down the road the company plans to use the tap-and-go payment system called near-field communications (NFC) technology, which Google is firmly behind with future NFC Android enabled phones.