Android News

Android fans use apps 1 hour per day, mainly with the top apps [Nielsen]

August 18, 2011 | by Andrew Kameka

Android News


Owners of Android phones have more than 250,000 apps of which to choose. Based on new stats shared by Nielsen Smartphone Analytics, Android users are incredibly drawn to the Top apps, and most of their daily phone usage is with those apps.

Nielsen reports that the average Android user spends 56 minutes per day using both apps and the web; roughly 38 minutes is spent using Android apps. What’s interesting is that the duration of app use is almost always done with the elite Android apps. The Top 10 Android apps account for 43 percent of time spent on Android phones. The Top 50 apps account for 61 percent of app usage.

It makes sense that the top apps would command the most time because they are mobile versions of incredibly popular services. YouTube, Google Maps, Amazon Kindle, Facebook, Pandora, and Angry Birds are listed among the most popular apps in the Android Market, and users have plenty of reasons to continuously use those apps. Still, it’s surprisng to see that these apps account for more than half of the time spent on Android phones.

That’s why we can’t help but remind readers that the number of apps in the Android Market doesn’t mean as much as it once did. The reason that people have so often paid attention to app counts was to gauge developer interest and user options when comparing Android to the iPhone. But with the iPhone and Android both offering tens of thousands of options, such measurements are of less importance to the user. Who cares if the Android Market has 25,000 apps or 250,000 titles from which to choose if people concern themselves with less than 25 of those options.