Android Devices

ViewSonic Targets eReaders with its New Android Tablet, ViewBook 730

June 6, 2011 | by Charles West

Tablets

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Today, Viewsonic announced the release of its 7 inch ViewBook 730 Android tablet. The ViewBook 730 isn’t exactly game changing, but it’s a product in the multi-purpose eReader/tablet category, a category that’s currently occupied by the Nook Color. This tablet is equipped with features that include: Android 2.2 (Froyo), a 1GHz CPU, 8 GB internal memory with microSD card support, 1080p playback (via an HDMI out port), a VGA front facing camera, and a stylus (similar to the HTC Flyer). For the price of $249.99, this 7 inch Android tablet is prime for the price conscious consumer.

Discussing the affordability of the ViewBook 730, Michael Holstein, ViewSonic’s vice president of business development said, “We recognized a need for a tablet device that offers users an excellent multimedia experience with a very affordable value proposition…our new ViewBook 730 enables consumers to do all the fun things that they want to do on a tablet without the added cost for features they don’t need.”

Targeting eReader customers from the likes of Barnes and Nobles ‘Nook Color’ is a smart move on the part of ViewSonic. My only concern would be ViewSonic’s $249.99 price target; the Nook Color is selling for the same price, albeit, with less features. Name recognition along with availability may be the ViewBook 730′s downfall, but if thousands of these tablets can be pumped out to retailers with out any snags in the inventory, it should be fine.

You’ll have to wait to get your hands on this Android tablet, which is available at the end of the month. Tell us what you think about ViewSonics’ attempt in the eReader Android tablet business? Will it sink or swim?