June 2, 2011 | by Andrew Kameka
Shaquille O’Neal announced his retirement yesterday. The NBA Legend, Massive Mass of Man, and guaranteed first-ballot hall of famer didn’t break the news on ESPN like so many players before him. No, Shaq made the announcement via a new video sharing service known as Tout.
Tout is an iOS app that lets users share 15-second videos via Facebook, Twitter, or email. Users record a short message and then post to the social network of their choice, or use the Tout application to track what their friends record and watch their video status updates. According to an announcement praising the amount of traffic and notoriety that Shaq’s retirement Tout gave the company, Tout will arrive on Android next month.
It will be interesting to see if the Tout Android app proves to be as successful in a month’s time or if the Shaq buzz will have already faded away. There are already Twitter-based video services like Twitvid that will have a several-months-long head start and come built-in to popular Android apps. Then there’s Socialcam to consider, and live video recording through Qik or USTREAM. And that’s before you even consider that Twitter will likely introduce its own video-posting service now that the company has partnered with PhotoBucket to post Twitter photos.
Look out for the Tout Android app to arrive at some point in July. Let’s see if a Shaq co-sign and the Android bump helps Tout stick around.