May 10, 2011 | by Andrew Kameka
No, it wasn’t the Netflix for Android announcement that we hoped for, but Google I/O did yield news about a new way to watch movies on Android devices – Google Movies.
Launching later today, May 10, 2011, Movies delivers on-demand rentals through the Android Market for users in the the United States. Android device owners can visit market.android.com/movies and find blockbusters like Inception or March of the Penguins, pay as little as $1.99 or as much as $3.99, and then instantly stream films directly to their Android phone, tablet, or through their desktop computer. The rental is available for 24 hours once playback starts.
Google is also launching Movies with an Android app that shares a similar design to the Music Beta app announced today. The app also allows users to browse through the library of films, many of which are fairly recent picks like Harry Potter and the Deathly Hollows, It’s Kind of a Funny Story, and the Green Hornet. Prices for each rental varies, but a quick scan shows that newest films tend to cost $3.99, movies from a few years ago cost $2.99, and older phones, or lesser known films, will cost $1.99.
The Android movies are available now and organized according to categories, including Action & Adventure, Animation, Comedy, Documentaries, Drama, Family, and Horror. It uses the same back end for the YouTube rentals service that Google launched recently. More than 3,000 films from NBC Universal, Sony, and more are available. If someone rents a movie on YouTube, they can watch it on Android and vice versa. Head over to the Market to see for yourself.