Android Phones

HTC makes 1 of 5 US smartphones, Android tops Nielsen rankings once again

March 3, 2011 | by Andrew Kameka

HTC

HTC Incredible S

HTC ranks as the top Android phone maker in the United States according to recent smartphone market share statistics released by Nielsen. Between November 2010 and January 2011, 12 percent of smartphone purchases were for HTC’s Android phones. Combined with the 9 percent of Windows Phone 7 devices HTC sold, the Taiwanese company accounts for about 1 of every 5 phones in the US.

According to Nielsen, Android leads in market share in the U.S. with 29 percent; Apple and RIM each have 27 percent. A third of US smartphones run Android thanks to the collective might of HTC, Motorola (10 percent), Samsung (5 percent), and other Open Handset Alliance members (2 percent). This echoes recent trends that have shown Android rising as the top smartphone OS in the U.S. and throughout the globe.

Android also attracts a slightly younger audience. The green robot has a higher share of users ages 18-24 and 25-34, while BlackBerry tends to skewer towards people 35 and older. That’s to be expected given RIM’s heavy involvement in enterprise. Attracting young users will be pivotal, so it’s important that companies making Android phones market them correctly to increase adoption.

[Nielsen]