February 7, 2011 | by Michael Heller
Now, this is a strange turn of events. Back in July 2010, AppBrain began offering a fast web installer service which automatically pushed installations of apps to your phone when you triggered it from their website. In November, Google shut down that feature without any explanation, though the theory was that they were going to save it for their own Market Web Store. That theory came true when Google finally launched their Market Web Store last week. Now, just 5 days after the launch of the official Android Market Web Store, AppBrain has released update 5.3 of their own market app, which re-enables their own fast web installer. I can only assume that Google wanted to tout the feature without noise for their own launch, but also wanted to maintain “openness”, and so allowed 3rd party apps to access the feature once again.
Granted, AppBrain’s push installation is still limited to free apps, but in my opinion is still a better option right now, because at least it works. The success rate on push installations from the official Market Web Store have been down around 25% for me, whereas I’ve yet to have AppBrain fail.
Either way, if you want to give it a shot, there is once again an option for push installations other than the currently buggy official Market Web Store. As I mentioned before, there are a number of reasons to use AppBrain over the official Market Web Store. If you’d like to give AppBrain a shot, here’s a fancy new Market Web Store smart-link!