January 20, 2011 | by Andrew Kameka
What a surprise – another mobile phone maker has seen a strong increase in its sales thanks to Android. Sony Ericsson had a strong 2010, reversing its previously disappointing fortunes in which it continued to lose money.
Sony Ericsson sold more than 9 million phones in the Android arm of its Xperia brand. That accounted for 1 out 4 of SE’s 43.1 million units shipped last year. While the number of phones shipped by Sony was actually less than the reported numbers in 2009, profits were actually higher because costs were down and net income increased because of a higher selling price. By switching to Android, which has lower costs for development and licensing, Sony was able to have four quarters of profitability in 2010 (when coupled with some “royalty matters”).
As evidenced by the Xperia Arc and continued rumors of the PlayStation Phone/Xperia Play, you can count on seeing lots more Android from SE in 2011. President/CEO Bert Nordberg made the following statement in its performance results
“2010 was a turnaround year for Sony Ericsson. Our four consecutive quarters of profit reflect the success of our shift towards an Android-based smartphone portfolio. We will celebrate the 10th anniversary of the creation of Sony Ericsson in 2011, and as shown by the recently announced Xperia™ arc, we will continue to focus on delivering the most entertaining smartphones worldwide.”
Let’s hope this renewed commitment translates to more frequent and timely firmware updates.