September 15, 2010 | by Chris Smith
This isn’t too surprising is it? We have seen recently the blatant moves by carriers to regain control over the open source powerhouse that is Android by adding their own customizations, apps, and restrictions. Because of this it was really only a matter of time before Verizon and other carriers create their own “special” Android app store.
As of now if you own a Verizon Android phone you will notice the “Verizon” tab on the homepage of the Android market. It looks like that Verizon wants to take this one step further by creating and branding a “V Cast” Android app store that will be separate from the regular Android Market. According to Android and Me, Verizon has been making some offers to developers explaining the benefits of what the V Cast store would have over the native Android Market which includes, most importantly, carrier billing of app downloads, 14-day, fast turnarounds, and a 70/30 – developer/Verizon profit split. Something else of significance is that Verizon may be targeting FroYo only, which, in that case, shows that Verizon is committed to making sure their devices have the latest versions of Android.
Call me naive, but I didn’t know that there was a problem with turnaround times of getting one’s app into the Market. On the other hand the idea of Verizon handling app store purchase through the customer’s bill seems very attractive as users won’t even need a credit card account on file to make purchases. This reduces the barrier to entry on purchasing apps making it easier for consumers and therefore increasing sales.
Personally, I don’t see too much of a problem with this idea of carrier specific stores as long as the Android Market stays intact. It’s always nice for consumers and developers to have choices and I feel if this goes through, we will get just that.