August 26, 2010 | by Andrew Kameka
Logitech will be among the first companies to deliver a Google TV set-top box this fall, and it wants to make sure that you know. The first part of that strategy was to announce the hunt for an evangelist who will help promote the product. Great idea. The second half of that strategy? Not so much.
The theme of Logitech’s viral campaign is that your TV is lonely and misses you. People spend so much time on their cool phones, video games, and the Interwebs that they neglect the device that used to keep them entertained for hours on end. So to convey that message, Logitech is showing off a few creepy videos that make you realize just how much TV needs some QT time…and how much marijuana its creative people must have taken to think this up.
Just kidding, of course. This is way weirder than anything someone on weed would write. Here are some of Logitech’s videos. And all jokes aside, they got us talking about Revue, so maybe Logitech is on to something after all.