Android Phones
Google TV suffers first setback in hesitant networks [Rumors]
August 18, 2010 | by Andrew Kameka
Android Devices, Google, Google TV
Uh-oh. Google TV is scheduled to hit the market in a few months, but Google’s new television platform may have trouble securing important participation from U.S. broadcast networks.
According to a report from the Wall Street Journal, unnamed sources say that television networks are weary to sign-on to Google TV for fears of their content being less valuable on the platform. Some network executives fear that GTV would not generate the money required to justify the risk of diminishing profits in their current ad-based, live broadcast models.
Google has been in talks with ABC, CBS, Fox, and NBC, according to the Journal’s sources, but executives aren’t chomping at the bit to get involved. That shouldn’t surprise anyone as television networks, like their peers in the music and movie industries, have struggled mightily to adapt to technological advances that disrupt traditional business models. Hulu proved to be a successful way to deliver broadcast content on the web, but it generates millions, not billions of dollars that networks desire. Google TV represents yet another potential revenue stream, but networks fear it also represents something that could tread on the standard model.
The Journal reports that its possible networks who opt not to participate in GoogleTV will take it one step further and actively block GTV from accessing its content. The same way Hulu prevents certain programs and devices from viewing its video, networks could develop tools that block GTV set-top boxes and televisions from viewing their videos.
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NO! PLEASE DON"T LET GTV GO THE WAY OF THE COURIER!!!
One network executive was heard yelling "la la la la la…" with fingers firmly in both ears when asked about his thoughts on the internet and how that will impact his business model. Other network exec comments were unheard because their heads were too deep in the sand.
Leery. Not weary. Hmm, maybe you're right?
DT
I will definitely be getting a Google TV, and if those networks want me to watch their programming, they better be available on it. My recent post Baskets- Burritos- n Bowels oh my!
Wait a minute. How is this an issue? GoogleTV does not tune channels in. It still requires a set-top box to do that. At GOogle I/O, they had it hooked up to a Dish Network box. The GoogleTV device then sat in-between the tuner and the TV. How would networks even know about this scenario? I think this is a non-story.