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Gartner weighs in on smartphone growth and it’s all about Android

August 12, 2010 | by Chris Smith

Android, Android News, Android OS, Google Android

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OK, so the headline may not be exactly true, but what do you expect? This is an Android-centric blog. What the Gartner data that is coming out does show is that Android is definitely on the rise in a serious way. So, serious in fact that many of the total smartphone user gains in the past quarter have been because of your little, green Android friend.

According to Gartner, smartphone sales have increased by just over 50% since the last quarter with total smartphone sales being now aroudn 19% of the market. Of course as you would expect many of the top manufacturers are involved; Nokia, Apple, RIM, LG, and Samsung. But a new top ten player has entered the game this quarter: HTC. Gartner says this about HTC entrance into the top ten:

“HTC made its debut in the top 10 worldwide ranking, holding the No. 8 position with 139.1 percent growth year-on-year. This reflects the popularity of its Android portfolio but also a more aggressive branding strategy compared to the same period in 2009.”

OK, so it really isn’t all about Android. HTC’s “You” commercials have really made the brand catapult, but Android is definitely part of the potent mix.

Something else derived from Gartner research is something that we have known from other reports; that Android has taken over Apple this quarter in total unit sales. This isn’t too surprising considering Google is selling over 200,000 units a day. What is even more telling is that Android is right on the heels of RIM’s Blackberry platform and could quite possibly sell more than RIM with all of the new compelling devices coming out this fall and winter.

So, here’s to one more “win” for the Android platform! Cheers!

Table 1
Worldwide Mobile Device Sales to End Users in 2Q10 (Thousands of Units)

Company 2Q10 Units 2Q10 Market Share (%) 2Q09 Units 2Q09 Market Share (%)
Nokia 111,473.8 34.2 105,413.4 36.8
Samsung 65,328.2 20.1 55,430.1 19.3
LG 29,366.7 9.0 30,497.0 10.7
Research In Motion 11,228.8 3.4 7,678.9 2.7
Sony Ericsson 11,008.5 3.4 13,574.3 4.7
Motorola 9,109.4 2.8 15,947.8 5.6
Apple 8,743.0 2.7 5,434.7 1.9
HTC 5,908.8 1.8 2,471.0 0.9
ZTE 5,545.8 1.7 3,697.9 1.3
G’Five 5,208.6 1.6 NA NA
Others 62,635.2 19.30 45,977.2 16.1
Total 325,556.8 100.0 286,122.3 100.0

Source: Gartner (August 2010)

Table 2
Worldwide Smartphone Sales to End Users by Operating System in 2Q10 (Thousands of Units)

Company 2Q10 Units 2Q10 Market Share (%) 2Q09 Units 2Q09 Market Share (%)
Symbian 25,386.8 41.2 20,880.8 51.0
Research In Motion 11,228.8 18.2 7,782.2 19.0
Android 10,606.1 17.2 755.9 1.8
iOS 8,743.0 14.2 5,325.0 13.0
Microsoft Windows Mobile 3,096.4 5.0 3,829.7 9.3
Linux 1,503.1 2.4 1,901.1 4.6
Other OSs 1,084.8 1.8 497.1 1.2
Total 61,649.1 100.0 40,971.8 100.0

Source: Gartner (August 2010)

Source [Gartner]