March 4, 2010 | by Andrew Kameka
Microsoft has released its first app into the Android Market. Yeah, Microsoft has an Android app; big whoop, want to fight about it? The Redmond-based company recently debuted Microsoft Tag, a barcode scanner that can read data stored in colorful 2D barcode grids.
We’ve already explained how QR codes are 2D barcode squares that store information read by special applications. Microsoft owns a more advanced “High Capacity Color Barcode” that can store more information in multicolor triangles rather than the black and white dots or lines you’ve previously seen. HCCB was invented by a Microsoft engineer, and MS has been using it to propose mobile marketing possibilities, highlight HCCB’s inclusion in art, and build an online community centered on people sharing information through Tag.
Microsoft Tag’s entry into the Android Market makes Android the last major platform to have the functionality. It’s also the first time I’ve seen Microsoft build an app for the OS, meaning they must have big plans for HCCB.