Android News

Android fails to conquer European smartphone market. What do European readers think about Android?

December 7, 2009 | by Andrew Kameka

Android News

Android fails to conquer European smartphone market. What do European readers think about Android?

Androinica.com has quite a few European readers, so I’d like to pose this question to them: what do you think of Android?

The reason I ask is because IDC released a report saying that Europeans are not too keen on Android devices. According to IDC, Android’s market share increased slightly in the recent quarter — from 4.2% to 5.4% — but sales numbers are worse than expected, despite the obvious benefits of a Google tie-in.

“Consumers steer clear of Google’s OS and sell-out is below everyone’s expectations. Consumers recognize the Google brand, but still do not understand what Android is,” IDC analyst Francisco Jeronimo said in a statement.

Nokia and Symbian continue to dominate the mobile phone industry in Europe (48 percent of the market runs Symbian), so I’m not surprised to hear that Android is struggling to make major strides. However, IDC asserts that “lack of devices” didn’t help Android’s cause. That’s not exactly true given that Europe has had the Dream, Galaxy, Hero, and Magic for quite some time now. Is it really a lack of devices or a lack of devices that speak to the needs of European consumers?

So, European readers, what are your thoughts on Android? Will the upcoming or recently released big-ticket items like the Milestone or XPERIA X10 change your opinion on the OS? What are your friends, families, and co-workers thoughts about Android?