November 4, 2009 | by Andrew Kameka
Beginning this month, T-Mobile USA Android phone owners will be able to get paid apps in the Android Market billed directly to their T-Mobile account. At the Open Mobile summit earlier today, T-Mobile CTO Cole Brodman said that the carrier plans to make it easier for users to download paid Android apps and have the charge added to their monthly bill, a change that they hope to have in place by Thanksgiving.
The current method of getting paid apps requires users to sign-up for Google Checkout and link their account to a credit card. While this is obviously a minor hurdle , T-Mobile believes that carrier-billed app distribution is the easiest and most effective way to increase app purchases.
Google and T-Mobile hinted several months ago that it would add more billing options for Android users looking to purchase apps. The upcoming change will make it easier to tack app purchases onto a monthly phone bill. Back in my feature phone days, this was common place for people looking to get wallpapers and ringtones, so it makes sense that this option will come to apps.