June 21, 2009 | by Andrew Kameka
Android device owners are more likely than iPhone users to continue using an app over a longer period of time, according to a report by mobile analytics firm Flurry. In its Smart Phone Industry Pulse report, Flurry reveals that the percentage of users who continue using an app is higher on Android (61%) than iPhone (43%).
Why? According to Flurry, it’s a combination of three factors:
- Android users have fewer apps to choose from than iPhone users (5,000 to 50,000) and are thus less likely to abandon an app in favor of moving on to another.
- “Android users tend to be ‘older,’ and have less time and interest to try new applications. Once they find an application they like, they stick with it.”
- Android users are “more tolerant” and “tech savvy,” so they are more appreciative of the way an app works, shortcomings and all.
I’m no stat guru, but those reasons seem a little a fishy. I’ll definitely concede point one because iPhone users tend to forget about apps. There are too many iPhone apps to choose from to put up with anything that isn’t captivating. Why stick with one currency counter or Twitter app when there are 100 other apps performing the same function or something completely different that’s more fun?
However, the other two reasons are a little shaky. Android users spend plenty of time looking for new apps, testing out apps just out of curiosity, and constantly comparing apps that perform similar functions. I have no evidence to refute the age of either phone’s average consumer, but time doesn’t seem to be a factor.
And as for “be more tolerant” about an app’s imperfections…um, have these guys ever read the comments section of an Android app? I’d wager money that Android users are just as whiney, demanding, and short-tempered as the average iPhone owner.
Another interesting finding in Flurry’s stats is that Android consumers use apps more often. 35% of Android device owners use apps more than 50 times a month compared to 15% for iPhone users. Read more about Flurry’s report at Mobile Crunch.