May 14, 2009 | by Andrew Kameka
NBA Digital and T-Mobile have teamed up to release Close Up, an Android app that adds “live” coverage of the NBA Eastern Conference finals games. Adding a unique element of simulcasting and on-the-go viewing, Close Up provides video from four camera angles used by TNT to broadcast NBA games:
For the price of 99 cents, users can also get postgame highlights and coverage of Eastern Conference playoff games. The app specifically names the Eastern games in its Android Market listing and on the NBA Mobile website, so I’m venturing that we won’t see the Western Conference games on this app.
The NBA has released Close Up exclusively for the Android platform. T-Mobile has an integrated marketing relationship with the NBA on TNT, so it makes sense that they would finally start flexing some of that muscle with tangible apps. Between this and NBA Game Time, the league seems to “get it” when it comes to mobile phones.